[Marketing + Brand Strategy]
At the core of Reach is Rebecca Carpenter, a marketing and brand strategist with seventeen years of experience building powerful brands.
Rebecca began her marketing career at Price Waterhouse, and later expanded her reach by moving into the epicenter of consumer marketing, Procter & Gamble. It was at P&G that Rebecca discovered her passion for consumer understanding and brand strategy.
Rebecca's experience launching a new brand at P&G whet her appetite for more brand launches, and hence, Reach Consulting was born. She founded Reach in 2001, and has been helping companies launch and build powerful brands ever since.
Rebecca's experience ranges across industries, from billion dollar global brands to formative start-up ventures; hence, she is well-versed in both traditional and new media marketing strategies. To meet client needs beyond her expertise, Rebecca has a team of top-tier partners, including NY and LA agencies, designers, web strategists, and organizational development experts.
Rebecca holds an MBA from the Darden Graduate School of Business at the University of Virginia, earned a degree in Marketing from James Madison University, and studied at the Centre for International Studies in Paris, France.
She has been called "an inspirational leader with integrity, diplomacy, and superb critical thinking and communication abilities"... though she will also answer to just "Rebecca."
When not thinking, talking or writing about brands, Rebecca spends her time teaching English as a Second Language, training for the Marine Corps Marathon, and learning to play the guitar. Her greatest passion is global travel, and she recently fulfilled a lifelong dream by taking a six-month trip around the world with her favorite traveling companion, her husband Eric.
[Marketing + Brand Strategy]
[Meet Reach]
"I would hire Rebecca as a permanent employee at a senior level in a minute. She's professional, creative, decisive and a joy to work with."
- J. Robertson
SVP, Disney & Ringling,
Feld Entertainment
