[Marketing + Brand Strategy]

Can you describe your business offering to potential customers
in ten seconds? 

Do potential customers know about you, understand what you offer, and believe there's value in it for them?

Is everyone on your team working effectively to improve your sales and marketing efforts?

Do you know how to beat your competition,
without lowering your prices?

If you had trouble answering these questions, and you're interested in giving your business an immediate boost, then BrandCamp may be a good choice for you.


What is BrandCamp?

BrandCamp is an intensive low-cost program that offers clients an alternative to hiring a full-time marketing consultant.  It is designed for small- to mid-size businesses, organizations and entrepreneurs, to help them strengthen their marketing, so they can see an immediate and sustainable improvement in their business.

BrandCamp provides resources, knowledge, and expert guidance to help clients better understand their marketplace and to create a successful marketing strategy.  In the BrandCamp program, clients work together with a marketing expert to develop eight components of their marketing strategy: 

- Target Audience- Communication
- Competition       - Pricing
- Packaging   - Business Offering
- Brand Equity      - Marketing Plan

At the end of the program, clients walk away with a complete marketing strategy, which they can begin implementing immediately.


What BrandCamp is Not

BrandCamp is not a boondoggle, workshop or seminar.

It's not a sit-back-and-take-notes lecture -- there's work to be done here!  (But don't worry, we make it fun and easy, and fill you with lots of good food!)

It's not a way for us to try to sell you something else.  This is it -- a complete package, and all you need to take your business to the next level.


How BrandCamp Works

Through a series of eight straightforward modules, clients work with subject-matter experts, including a marketing & brand strategy expert (the BrandCamp Leader) to address each of the components listed above.  Each module is introduced with some fundamental insights and wisdom you need to know.  Then we roll up our sleeves and begin applying those fundamentals to your business.  This includes doing some market research, brainstorming, and completing simple exercises.  

At the end of each module you'll have complete and tangible output, which will be combined to form your marketing strategy.


BrandCamp is offered in two formats – clients may choose the format that works best for them. 

1.  Public BrandCamp:  A two-day immersion in a group
setting.  Clients spend two full days working with the
BrandCamp leader and subject-matter experts, as well as
other participants, to develop their marketing strategy.
All eight modules are covered, in a condensed format.
Great for clients who need to get up-and-running quickly,
and are interested in saving money by working in a group
setting.

2. Private BrandCamp:  An eight-week program, in which
the BrandCamp leader works exclusively with one client.
One module is covered each week, which allows for more
depth and development of each concept.  Great for clients
who are looking for personalized attention, are able to
invest more time in the process, and/or want their full
team to participate in the program. 


Timing, Pricing & Availability

Public BrandCamp:  We are currently accepting participants for our next public brand camp, which will be held in early summer 2010.  We are limiting the space in our Public BrandCamp to ten participants, so clients will be ensured of receiving personalized attention from our BrandCamp Leader. 

Private BrandCamp:  Private BrandCamp can begin whenever you and your company are ready.  However, we are accepting only five clients for the Private BrandCamp program in 2010, so better to enroll sooner rather than later. 

Pricing ranges depending on space availability and number of participants.  Discounts are available for non-profits and early-bird registrants. 

For full details, or if you have questions, email us and we'll respond immediately. 
[ BrandCamp ]
Top 5 Reasons
Why Clients
Join BrandCamp

1.  It's a low-cost
alternative to hiring
a full-time marketing
consultant.

2.  It is a quick and
easy way to
immediately boost
your sales and
marketing.

3.  You'll walk away
with a complete
marketing plan and
the knowledge of
how to implement it.

4.  It's a great way to
learn all those
things you should
probably know (but
never had the time
to learn) about your
marketplace.

5.  In tough economic
times, this is a
smart way to get
the most bang for
your buck, and to
see an immediate
return on your
investment.
Space in our
Fall BrandCamp is filling up quickly. 

Enroll now to
save an extra 30% and receive a
half price enrollment for a co-worker.
Early-bird rates now available.  Enroll now to receive these limited-time savings. 
Have questions? 

Want to know if BrandCamp is right for you and your company?

Drop us a line and we'll get back to you right away.